Humanism for Sale

Beyond such advertising prose, it is important to look for other evidence in surviving textbooks -- layout and design, paper and type choices, ownership marks and annotations. While the basic teaching texts in these books are sources for the history of pedagogy, the front matter, apparatus, and design elements are primary documents for marketing strategy. This is an area where examining as many books, as many editions, and as many copies as possible is a distinct asset. The ways in which a given text is arranged and printed during the lifetime of an author may tell us about his intentions for the text, especially if the resulting layout is unusual or innovative and we can also surmise that the work was done under his supervision. If a text of the sort changes after the apparent involvement of its author ends, we can be even more certain of his involvement in the original case. (44) I have included some clear examples of both these phenomena (Pomponio Leto and Giovanni Cantalicio in chapter two; Antonio Mancinelli in chapter three; Josse Bade and Jan de Spauter in chapter four). In other cases, it seems equally clear that design and marketing innovations were the work of printers or publishers, not of the authors (Tacuino, Rusconi, and Vegio in chapter three; the publishers of Gian Alberto Bossi in chapters two and five). The unique case of Aldo Manuzio (1449 or 50-1515) who was both author and publisher of textbooks, turns out to be less informative than most, since it is not possible to separate his pedagogical and printerly motives. (45)

Annotations in surviving textbooks offer a particular set of interpretive problems, but they can be as valuable for understanding textbooks as for other kinds of authorship and readership. (46) I have employed them sparingly in this book, primarily to explicate how the marketing of some books seems to have been reflected in actual classroom usage. In other words, the annotations of students and teachers can be a test of the effectiveness of the often extravagant claims made on title pages or in prefaces. As Kristian Jensen has noted, most annotated schoolbooks that survive bear marks made by teachers not students, no doubt because teachers and institutions were more likely than individual pupils to reuse books from year to year, to have them bound, and to save them. Annotated schoolbooks, then, tend to witness the opinions and practices of a professional class of humanists struggling to make do with the textbooks they found on the market. (47)

The biggest problem with notes in schoolbooks, however, is that they can be about anything. A student's textbooks became reference books in the years after formal schooling ended. It often happened that a book acquired many layers of notes that do not tell us much about its classroom use. (48) Again, a single example will stand for the problems of the class. A copy of Niccolò Perotti's highly successful Rudimenta <em

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On early leaves, an attentive student or teacher has added notes that index some of the subjects treated. The same hand made some underlining and other conventional pointers that confirm something we know from many other copies, that Perotti's work was mined for vocabulary study. A similar hand, though probably not the same person, gave a very few Italian equivalents for some of the less familiar entries in Perotti's long word lists.

A distinctive formal hand, probably of the early sixteenth century, added a single long note in the margin to Perotti's discussion of comparatives and superlatives. As this annotator indicated punctiliously, he copied here a passage on the superlative taken not from another grammarian but from a standard university-level philosophy text, a commentary on Duns Scotus' Quaestiones super universae Porphyrii.

On the last page of text, there is a note by a different sort of reader altogether. It is the scribbled ownership mark of "Maestro Barnaba son of Maestro Fabiano, barber," who notes that the book was acquired in exchange for a bushel of beans (or perhaps as security for a loan in the form of beans). These various notes take us from the grammar school classroom to a private study, then to a university setting, and on to a tradesman's shop. They offer a lot of information about places where the book was to be found, but they do not reveal much about how this copy of Perotti was used in the classroom. (49)

In the productive hands of teachers and editors, however, schoolbook annotations could be more pregnant, leading to entirely new textbooks. Schoolmasters frequently decided to publish their own classroom materials, often, it would seem, with little ambition beyond the guaranteed local market of their own students. These strictly local products embody the same tricks of the teacher's trade that we find repeatedly in the margins of widely used books. They are evidence for the reading and teaching habits of their authors, and also for their dissatisfaction with received textbooks. As the sixteenth century progressed, moreover, a whole new genre of Latin textbook came into existence based on the kind of annotations we find in schoolbooks. This was the vocabulary drill book based on a specific classical author whose works were used in intermediate grammar school courses. Cicero was the author most often treated in this way. Apparently these drill books were intended in part to relieve the basic grammar course of the elaborate vocabulary study that had come to burden it in the late fifteenth century. Teachers could defer study of specialized vocabulary until the intermediate course when students would encounter these words while reading the standard authors.

NOTES Open Bibliography (330 KB pdf) (44) On methodological issues, McKenzie 1989, 104-106; McKenzie 2002, 123-136; 206-223. (45) See chapter two for a brief discusion of this point. (46) Jardine 1993, 137-141; Milde 1998, 7-9; Hellinga 1998, 135-138; Jackson 2001, 9-15, 244-258; G?ombiowski 2002, 45-60; McKenzie 2002, 144-146; Ruffini 2002, 156-157. (47) Jensen 1991. (48) Hellinga 1988, 137-138. (49) Perotti 1478, copy at the Newberry Library, Chicago.